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Australia’s Authority in Commercial Transformation

Driving success in high-stakes environments

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Keynotes

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Workshops

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Consulting

Ingrid Maynard is Changing the Status Quo

As an engaging stage presence and highly informed sales authority, Ingrid stands apart, delivering insights that challenge conventional thinking while equipping leaders and teams with practical frameworks they can apply immediately.

Leading Keynote Speaker

Ingrid’s keynotes draw on her proprietary Sales Revolution™ Framework to challenge conventional thinking and reshape how organisations across Australia approach performance.

Each keynote stands alone as a powerful presentation for executives, sales directors, senior sales leaders, and salespeople, while the complete series forms a cohesive transformation narrative that moves audiences from awareness through sustainable behavioral change.

Keynotes are designed to be:

Audience-flexible

Customisable for different audience levels

(executive perspective, tactical implementation, individual contributor value)

Modular

Delivered individually for focused transformation on specific topics, or sequentially for complete journey narrative

Evidence-based

Grounded in neuroscience, case studies and commercial impact analysis

Actionable

 Every keynote includes practical steps participants can apply immediately

Audience-flexible

Customisable for different audience levels

(executive perspective, tactical implementation, individual contributor value)

Modular

Delivered individually for focused transformation on specific topics, or sequentially for complete journey narrative

Evidence-based​

Grounded in neuroscience, case studies and commercial impact analysis

Actionable

Delivered individually for focused transformation on specific topics, or sequentially for complete journey narrative

6

Revolutionary Keynotes

BOOK INGRID FOR A KEYNOTE

1.

The 7-Stage Sales Transformation

Most organisations are trapped, cycling between reactive fire-fighting and unsustainable pressure. 

This keynote reveals the complete journey from organisational blindness to market magnetism – the seven distinct stages of The Sales Revolution™. 

Using real-world case studies across industries, participants discover where their organisation is on the journey and what the next critical move must be.

Key Takeaways

1. Awareness is Your First Commercial Advantage
Organisations that move from unconscious incompetence to clarity gain immediate competitive edge. Discover how a Commercial Reality Audit™ exposes value leakage, silos, and reactive patterns disguised as “good service.”
2. The Snap-Back Effect is Your Biggest Risk
70% of sales initiatives fail because transformation doesn’t stick. Learn why external training programs are temporary fixes and how Ingrid’s Identity Embedment Method™ embeds new behaviors into organisational DNA permanently.
3. Magnetism Beats Pressure
The journey culminates in a state where salespeople operate as trusted advisors, customers are drawn to your organisation, and price wars disappear. This is not a soft skill–it’s a commercial superpower earned through intentional strategic choices.

2.

Why Most Sales Teams Lose Direction (And How to Fix It)

Strategic drift is epidemic in B2B organisations. Teams work hard without alignment, compete internally and lose to competitors that have genuine clarity. 

This keynote uncovers the single most important decision every sales leader must make: Will you compete on Quality, Speed, or Price? 

Without this decision, effort remains high, but momentum stays fragile. Participants will learn how to make this decision, communicate it, and execute it ruthlessly.

Key Takeaways

1. The Route Decision Forces Real Strategic Clarity
Most organisations try to be everything to everyone. This keynote reveals how the Route Decision Framework™ simplifies complexity, sharpens priorities, and turns strategy from abstract planning into daily execution. You’ll see how Boral used this to eliminate internal conflict and accelerate decision-making.
2. Misalignment is Expensive and Invisible
When salespeople compete on different values (one chasing price, another pushing quality), resources scatter and momentum collapses. Learn how to identify silent misalignment in your organisation and the exact conversation that realigns your team.
3. Your Competitors Already Know This
The sales organisations winning your accounts have already made their route decision. They know what they will and won’t do. This keynote shows you how to catch up, move faster, and reclaim strategic advantage before the gap widens further.

3.

Building a Commercial Operating System

If your sales success depends on individual superstars, it will collapse the moment one moves on. 

This keynote reveals why personality-driven organisations are fragile and how to build a Commercial Operating System™ that enables excellence to scale. 

Participants will learn how sophisticated CRM workflows, planning disciplines, meeting rhythms, and coaching structures transform heroics into repeatable processes, creating predictable, consistent results without burnout.

Key Takeaways

1. Your Best Performers Are Your Biggest Risk
Star salespeople often create dependency, not replication. This keynote uncovers the hidden costs of hero-driven sales and how to systemise the behaviors that made those heroes successful so others can replicate them. You’ll learn the three critical components of a Commercial Operating System™.
2. Tools Don’t Fail. Implementation Does
Most organisations have CRM, planning tools, and data analytics, but suffer from shelf-ware and under-utilization. Learn how the Performance Activation Cycle™ bridges the gap between tools and behavior, ensuring systems are used as intended and data drives decisions, not paperwork.
3. Process Enables Coaching at Scale
When you have clarity on planning, activity, and outcomes, coaching becomes targeted and impactful. This keynote reveals how leaders can coach 20+ people consistently without relying on instinct or charisma. Your good people get better. Your struggling people get visible.

4.

Why Waiting Multiplies Your Risk

Organisations understand change is needed but procrastinate on transformation. This keynote confronts the real cost of inaction through the lens of seven critical failure modes: Blindness, Stagnation, Drifting, Fragility, Entropy, Regression, and Obscurity. 

Using financial impact analysis and competitive case studies, participants will see why delaying transformation is far more expensive than undertaking it, and what happens to those who don’t act.

Key Takeaways

1. The Resource Waste is Staggering
Organisations stuck in reaction mode solve symptoms instead of root causes. This keynote calculates the hidden costs of “squeaky wheel” servicing like wasted resources, deprioritised growth accounts, and leadership attention scattered across crises. You’ll see exact dollar impact in construction and professional services contexts.
2. Your Competitors Are Acting Now
Market disruption doesn’t wait. This keynote reveals how sales organisations that have embarked on transformation are already winning deals you could have won. The gap widens monthly. The cost of being late is exponential, not linear.
3. Transformation Isn’t Optional. It’s Survival
Organisations that remain commodities (stagnation), misaligned (drifting), or dependent on individuals (fragility) don’t fail catastrophically. They slowly suffocate. This keynote connects inaction to market invisibility and shows how organisations reclaim relevance before it’s too late.

5.

The Value Discovery Lens™

Your salespeople are trapped in transactional behaviour because they don’t see the deeper value they create. This keynote reveals how the Value Discovery Lens™ expands organisational perspective from activity and price into unmet customer needs, hidden opportunity, and commercial partnership. Participants will learn how to help their teams shift identity from order-takers to trusted advisors who see problems customers don’t yet know they have–and the impact this has on margins, retention, and competitive advantage.

Key Takeaways

1. Transactional Selling is a Trap
Teams stuck in order-taking feel under-resourced, powerless and vulnerable to price competition. This keynote shows the exact difference between transactional and consultative approaches and why your best salespeople aren’t naturally good consultants. The Value Discovery Lens™ provides that structure.
2. Your Customers Hide Their Real Problems
Most B2B customers don’t articulate the complexity of their true challenge. They present symptoms as problems. This keynote teaches the three questions that unlock deeper value and reveal opportunities competitors miss. You’ll see how this transforms deal size, margin, and customer stickiness.
3. Purpose Returns When Value is Clear
Teams feel motivated when they understand they’re solving real problems and creating measurable impact. This keynote connects value clarity to energy, engagement, and retention. When salespeople see themselves as problem-solvers, not product-pushers, everything shifts.

6.

Making Change Stick

Organisations invest in training but experience “snap-back” regression to old habits the moment pressure eases. This keynote reveals why training alone fails and how the Identity Embedment Method™ transforms behaviours from something salespeople do into something they are. Through coaching, cadence, and leadership modelling, new commercial competence becomes instinctive, unconscious, and impossible to unlearn. Participants will learn the exact mechanisms that lock in transformation and the organisational practices that sustain it.

Key Takeaways

1. Neural Pathways Trump Willpower
Behaviour change requires neural rewiring, not just intellectual understanding. This keynote draws on neuroscience and habit formation research to explain why most training initiatives fail. You’ll discover how repetition, reinforcement, and environmental design rewire behaviour at the neuroscientific level–not just the conscious level.
2. Coaching is Your Leverage Point
Ongoing, targeted coaching embedded in daily work rhythms is the mechanism that embeds new behaviours. This keynote reveals the difference between high-level executive coaching and the tactical coaching cadences (one-on-ones, infield coaching, planning reviews) that actually change performance. You’ll see exact coaching frameworks that work.
3. Leadership Models the Way
Behaviour change doesn’t stick if leaders don’t demonstrate it. This keynote shows how leaders inadvertently signal that old ways of doing things are still acceptable–and how to become a visible model of the transformation. You’ll learn the behaviours you must demonstrate daily, the conversations you must have weekly, and the metrics you must track to ensure embedding doesn’t fail.

Workshops

Ingrid’s keynote engagements extend into immersive workshop formats, delivered as 90-minute sessions or half and full-day intensives.

These are hands-on, interactive sessions. Leaders and teams engage directly with their commercial reality, exposing value leakage, clarifying strategic decisions and strengthening how performance is executed.

Each session is commercially rigorous, grounded in practical application and designed to move beyond insight into disciplined action.

Ideal for executive off-sites and leadership intensives, these workshops embed the thinking, systems and behaviours required for repeatable performance.

ENQUIRE ABOUT WORKSHOPS

Consulting

Ingrid works alongside senior leaders to address the structural issues that quietly undermine performance.

Her advisory engagements align strategy, behaviour and commercial operating systems to embed the conditions required for disciplined, repeatable performance.

Leaders gain the perspective and frameworks needed to move beyond reactive cycles and build performance that holds under pressure and sustains measurable commercial improvement.

ENQUIRE ABOUT CONSULTING

Frequently Asked Questions

Enquire through any of the following channels:

Contact Form here
Email penny@thesalesdr.com.au
Phone 0476 235 806

Simply reach out via any of the above channels with your event details, including date, audience size, and topic focus.
Penny will be in touch to discuss your requirements

Yes, absolutely. We strongly believe that to engage your audience we need to tailor our content to meet their needs and also the needs of the event.

As soon as possible in order for us to check availability and hold the date for you.

It depends on the nature and scope of the event, whether it’s a keynote presentation or a half or full day workshop. Contact Penny to request a quote tailored to your event.

Contact Form here
Email penny@thesalesdr.com.au
Phone 0476 235 806

 

Yes, Ingrid travels throughout Australia and overseas. Travel cost will apply and we will confirm these when you make your booking enquiry.

Yes, Ingrid can deliver a virtual presentation.

Several factors set Ingrid apart:

Deep experience: Ingrid has worked with iconic Australian brands, including large listed and privately-owned organisations, to improve sales team performance for over 25 years.

Unique philosophy: Her approach, underpinned by her Sales Revolution™ Methodology, which is grounded in behavioural modelling and neuroscience, enabling teams to take different actions to achieve results consistently and effectively.

Transformational impact: As a transformational speaker, Ingrid leaves audiences feeling inspired, energised, and motivated to take new action.

Bespoke, not generic: Ingrid doesn’t apply a one-size-fits-all approach — every program is crafted for the specific client.

Exceptional client endorsements: One senior leader described her as “without doubt the most professional sales trainer I have worked with across my 30 years in FMCG sales.”

Media credibility: Ingrid is a dynamic speaker featured on platforms like Sky Business and Ticker News, and her insights have been published in outlets such as CEO World, the Daily Telegraph, and the Herald Sun.

Broader business outcomes: The value of working with Ingrid runs well beyond extraordinary sales outcomes — it also includes improved employee satisfaction, higher retention rates, and a positive work culture.

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